Vol. 4 No. 1 (2026): June

Articles

• Employee Engagement, Work Motivation, and Productivity in the Digital Marketing Era: A Systematic Review

  Wisnu Wirawan ⁽¹⁾ , Ismi Darmastuti ⁽²⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  
  

  1-22

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.4.1.2026.1361
  

• Merchant Loyalty and Digital Consumer Behavior in Data Driven Payment Ecosystems

  Sudadi Sudadi ⁽¹⁾ , Anggit Rumpoko ⁽²⁾ , Amie Kusumawardhani ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  23-40

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.4.1.2026.1362
  

• A Systematic Review of Digital Payment Transactions in Enhancing Third-Party Funds and Fee-Based Income

  Bram Agni Rustpaksi Pasopati ⁽¹⁾ , Ricky Elfianda ⁽²⁾ , Harjum Muharam ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  41-52

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.4.1.2026.1363
  

• Organizational structure change and its impact on commercial business performance Bank BRI Region 14

  Hermawan Sutrisno ⁽¹⁾ , Harjum Muharam ⁽²⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  
  

  53-65

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.4.1.2026.1364
  

• Digital Banking Transformation, Customer Trust, and Optimizing BRI Auction Website for NPLs

  Dwi Riyadi Susanto ⁽¹⁾ , Andi Evan Zulfiqar ⁽²⁾ , Amie Kusumawardhani ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  66-79

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.4.1.2026.1365
  

• Determinants of Generation Z Productivity as Marketing Officers at Bank Rakyat Indonesia

  Indra Lesmana ⁽¹⁾ , Dita Wulansari ⁽²⁾ , Farida Indriani ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  80-91

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.4.1.2026.1366
  

• Generation Z in Construction: Exploring Onboarding in Multigenerational Work Environments

  Dioufie Wardho Prawiro ⁽¹⁾ , Ahyar Yuniawan ⁽²⁾ , Intan Ratna Wati ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  92-111

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.4.1.2026.1394
  

• Purchase Intention: How Strong Is the Influence of Trust Formed by AI Personalization?

  Immanuel Anugerah Hamonangan L. Tobing ⁽¹⁾ , Abimanyu Anandasurya Bagaskoro ⁽²⁾ , Andriyani Andriyani ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  112-122

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.4.1.2026.1397
  

• Digital Co-Creation in Green Marketing Shaping Authentic Sustainable Brand Value

  Amalia Arrum Prabandari ⁽¹⁾ , Isnaningtyas Febrianti ⁽²⁾ , Yoestini Yoestini ⁽³⁾ , Kardison Lumban Batu ⁽⁴⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  ⁽⁴⁾ Universitas Diponegoro, Semarang

  
  

  123-134

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.4.1.2026.1398