Social Media Provocation and Public Opinion Shifts in Government Policy Evaluation: A PRISMA Systematic Review

Authors

  • Muliyati Muliyati Universitas Cenderawasih, Indonesia
  • Didy Maharudin Universitas Cenderawasih, Indonesia

DOI:

https://doi.org/10.54518/rh.5.6.2025.843

Keywords:

Digital Literacy, Disinformation, Emotional Contagion, Government Policy, Provocative Content, Public Opinion, Social Media Provocation

Abstract

The rapid growth of social media has changed how public opinion forms and evaluates government policies, often through provocative content that spreads quickly and creates strong emotional reactions. This systematic literature review examines how such provocation causes shifts in public opinion, especially in non-election periods and emerging democracies. The study uses the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework to analyze 25 high-quality studies published between 2021 and 2025, selected from 309 initial records across several databases. Results show that social media provocation has a moderate to large effect on opinion shifts, with negative sentiment toward government policies appearing in more than half of cases. Opinion changes follow three clear temporal phases within 72 hours: initial exposure, social amplification, and crystallization. TikTok and Twitter display the highest levels of provocation, while digital literacy strongly reduces individual vulnerability. These findings highlight the need for proactive digital governance and faster government responses. Current regulations and reactive strategies are often too slow to counter rapid provocation. The review recommends building strong media literacy programs, creating early-warning systems, and adjusting platform algorithms to limit outrage-driven content in order to protect democratic stability in the digital age.

Downloads

Download data is not yet available.

References

Al-Ghamdi, N. A. (2021). Ideological representation of fear and hope in online newspaper reports on COVID-19 in Saudi Arabia. Heliyon, 7(4), 68-74.

Allcott, H., & Gentzkow, M. (2017). Social media and fake news in the 2016 election. Journal of Economic Perspectives, 31(2), 211–236.

Anderson, A. (2022). How social media affects political beliefs and movements. Illinois: Northern Illinois University.

Arguedas, A. R., Robertson, C. T., Fletcher, R., & Nielsen, R. K. (2022). Echo chambers, filter bubbles, and polarisation: A literature review. Oxford: Reuters Institute for the Study of Journalism, University of Oxford.

Borenstein, M., Hedges, L. V., Higgins, J. P. T., & Rothstein, H. R. (2021). Introduction to meta-analysis. London: Wiley.

Bulya, B., & Izzati, S. (2024). Indonesia’s digital literacy as a challenge for democracy in the digital age. The Journal of Society and Media, 8(2), 640–661.

Calosa, J. R., Jennifer Andalajao, C., & Christina Almazan, R. (2023). Social media use, social media behavior, cognitive biases, and political awareness among student voters. International Journal of Scientific and Management Research, 6(5), 135–154.

Carlsson, V., & Rönnblom, M. (2022). From politics to ethics: Transformations in EU policies on digital technology. Technology in Society, 71(2), 10-21.

Chowdhury, A., Kabir, K. H., Khan, N. A., & Gow, G. (2025). How does misinformation influence the digital agri-food advisory service? Multi-stakeholder perspectives from Sri Lanka. Sustainable Futures, 10(2), 10-13.

Clarke, V. B., & V. (2024). Thematic analysis: A practical guide. European Journal of Psychotherapy & Counselling, 26(3), 1–4.

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale: Lawrence Erlbaum Associates.

Datau, Y., Djou, D. N., & Zakaria, U. (2025). Ujaran kebencian dalam kolom komentar pada konten Pilpres 2024 di media sosial TikTok. Jurnal Komunikasi, 15(2), 1–15.

Drozdzewski, D., & Matusz, P. (2021). Operationalising memory and identity politics to influence public opinion of refugees: A snapshot from Poland. Political Geography, 86(4), 102-116.

Evelin, V., Aristoteles, & Yurika F. Dewi. (2025). The use of social media as a provocation tool: A case analysis of Pope Francis’ visit to Indonesia. Journal of Law, Politic and Humanities, 5(3), 1751–1763.

Gondwe, G. (2024). Digital natives, digital activists in non-digital environments: How the youth in Zambia use mundane technology to circumvent government surveillance and censorship. Technology in Society, 79(4), 102-105.

Greer, S. L., Rozenblum, S., Falkenbach, M., Löblová, O., Jarman, H., Williams, N., & Wismar, M. (2022). Centralizing and decentralizing governance in the COVID-19 pandemic: The politics of credit and blame. Health Policy, 126(5), 408–417.

Hofstetter, R., & Gollnhofer, J. F. (2024). The creator’s dilemma: Resolving tensions between authenticity and monetization in social media. International Journal of Research in Marketing, 41(3), 427–435.

Ibrohim, M. O., & Budi, I. (2023). Hate speech and abusive language detection in Indonesian social media: Progress and challenges. Heliyon, 9(8), 18-24.

Jiang, B., & Raza, M. Y. (2023). Research on China’s renewable energy policies under the dual carbon goals: A political discourse analysis. Energy Strategy Reviews, 48(2), 101-108.

Kim, Y., & Lim, H. (2025). Alleviating the bandwagon effect of crisis misinformation on social media: understanding social media users’ bandwagon perceptions and the credibility of crisis misinformation to protect organizational reputation. Communication Studies, 3(4), 1-29.

Lu, D., & Hong, D. (2022). Emotional contagion: Research on the influencing factors of social media users’ negative emotional communication during the COVID-19 pandemic. Frontiers in Psychology, 13(2), 93-95.

Lubis, P. H., Rusfian, E. Z., & Puspita, M. (2024). Analisis narasi kampanye digital dalam membentuk efikasi politik pemuda. Journal Tapis: Journal Teropong Aspirasi Politik Islam, 20(1), 51-76.

Metrotv. (2025). Unjuk rasa nasional: Dinamika, respons pemerintah, dan seruan damai. Jakarta: Metro TV.

Moroojo, M. Y., Farooq, U., Madni, M. A., Shabbir, T., & Khalil, H. (2025). Algorithmic amplification and political discourse: the role of AI in shaping public opinion on social media in Pakistan. The Critical Review of Social Sciences Studies, 3(2), 2552-2570.

Nabila A. Mirandini, Nurul I. Kuswari, Septian N. Revinta, Yulia S. F., & Putri. (2024). Opini publik terhadap kebijakan penutupan TikTok Shop (Studi literatur dan analisis sentimen). Jurnal Ilmiah Wahana Pendidikan, 10(16), 556–557.

Nurwahidin, M., Perdana, D. R., Abung, M., & Muhisom. (2025). Pelatihan bijak bermedia sosial sebagai upaya pembinaan karakter pada masyarakat di Kelurahan Rajabasa Lama. Jurnal Pengabdian Masyarakat, 6(2), 3064–3069.

Page, M. J., McKenzie, J. E., Bossuyt, P., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. Medicina Fluminensis, 57(4), 444–465.

Pribadi, R., Lustyatie, N., & Zuriyati, Z. (2024). Menyoal penelitian analisis wacana kritis di Indonesia: Meninjau aspek jenis penelitian, subjek penelitian, dan model analisis. Hortatori: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 8(2), 202–209.

Purba, H., & Rinaldo, E. (2024). Realitas dan viralitas: Dinamika dan isu dalam era media baru di Indonesia. Kinesik, 11(3), 283–299.

Rohmatulloh, M. T., & Setiawati, E. (2025). Kuasa dan wacana: Mengurai ideologi politik pemberitaan tentang “peringatan darurat” pada Detiknetwork. Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia, 7(1), 70–88.

Seigner, B. D. C., Milanov, H., Lundmark, E., & Shepherd, D. A. (2023). Tweeting like Elon? Provocative language, new-venture status, and audience engagement on social media. Journal of Business Venturing, 38(2), 10-12.

Shinta Rahmalia Saputri, & Arief Budiono. (2024). Analyze the impact and handling of legal actions on bullying on social media TikTok. Journal of Law, Politic and Humanities, 5(1), 409–416.

Siahaan, F. S., Rismanto, C., Azis, N., Semuel, Birawan, I. G. K., Suhartono, Hidayat, R., Purnawan, L., & Sutomo. (2025). Literasi media sosial untuk siswa sebagai solusi hoaks. Jurnal Pengabdian Masyarakat, 6(3), 3175–3181.

Sinta Rahmadani, & Imam Yuadi. (2025). Understanding political narratives: Word cloud analysis of Yoon Seok-Yeol’s impeachment. Journal of Law, Politic and Humanities, 5(4), 2687–2695.

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104(2), 333–339.

Stepnik, A. (2024). Four provocations for rich digital ethnographic research situated in social media networks. Communication Research and Practice, 10(4), 496–509.

Sterne, J. A. C., Sutton, A. J., Ioannidis, J. P. A., Terrin, N., Jones, D. R., Lau, J., Carpenter, J., Rücker, G., Harbord, R. M., Schmid, C. H., Tetzlaff, J., Deeks, J. J., Peters, J., Macaskill, P., Schwarzer, G., Duval, S., Altman, D. G., Moher, D., & Higgins, J. P. T. (2011). Recommendations for examining and interpreting funnel plot asymmetry in meta-analyses of randomised controlled trials. BMJ, 343(4), 40-42.

Sunggara, A. D., Nurhaliza, P., Ferdinand, A. T., & Dirgantara, I. M. B. (2024). The importance of digital marketing implementation for MSMEs in Indonesia: A systematic literature review. Research Horizon, 4(6), 327–334.

Waltermann, J., & Henkel, S. (2023). Public discourse on automated vehicles in online discussion forums: A social constructionist perspective. Transportation Research Interdisciplinary Perspectives, 17(2), 100-103.

Xiong, B., & Robles, J. S. (2023). Functions of quotation in online political comments. Discourse, Context and Media, 55(2), 101-107.

Yunita Simatupang. (2024). Dinamika politik dan pilkada di Kota Kendari: Analisis pengaruh media sosial dalam kampanye politik lokal. Journal Publicuho, 7(1), 439–447.

Downloads

Published

2025-12-29

How to Cite

Muliyati, M., & Maharudin, D. (2025). Social Media Provocation and Public Opinion Shifts in Government Policy Evaluation: A PRISMA Systematic Review. Research Horizon, 5(6), 2445–2458. https://doi.org/10.54518/rh.5.6.2025.843

Similar Articles

<< < 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 > >> 

You may also start an advanced similarity search for this article.