TOBING, Immanuel Anugerah Hamonangan L.; BAGASKORO, Abimanyu Anandasurya; ANDRIYANI, Andriyani. Purchase Intention: How Strong Is the Influence of Trust Formed by AI Personalization?. Integra Business Review, [S. l.], v. 4, n. 1, p. 112–122, 2026. DOI: 10.54518/ibr.4.1.2026.1397. Disponível em: https://www.journal.lifescifi.com/index.php/ibr/article/view/1397. Acesso em: 5 jun. 2026.