HARTONO, Dhewi Khodijah; QIROM, Azka Fajril; DIRGANTARA, I Made Bayu. Digital Brand Equity: Congruence and Purchase Intention in the Customer Journey (Review). Integra Business Review, [S. l.], v. 3, n. 2, p. 73–85, 2025. DOI: 10.54518/ibr.3.2.2025.1333. Disponível em: https://www.journal.lifescifi.com/index.php/ibr/article/view/1333. Acesso em: 6 jun. 2026.