UTAMI, Jovanka Rizki; WIDARTA, Widarta. The Influence of Product Quality, Live Shopping Service Quality, and Consumer Trust on Wardah Product Purchasing Decisions by Generation Z. Arthatama: Journal of Business Management and Accounting, [S. l.], v. 9, n. 2, p. 349–362, 2025. DOI: 10.54518/art.9.2.2025.730. Disponível em: https://www.journal.lifescifi.com/index.php/art/article/view/730. Acesso em: 15 jul. 2026.