SEPTIONO, Muhammat Imadudin; SOFIATI, Sofiati. The Effect of Lifestyle, Cafe Atmosphere, and Word of Mouth on Coffee Shop Purchasing Decisions in Yogyakarta City. Research Horizon, [S. l.], v. 6, n. 1, p. 127–140, 2026. DOI: 10.54518/rh.6.1.2026.1057. Disponível em: https://www.journal.lifescifi.com/index.php/RH/article/view/1057. Acesso em: 19 apr. 2026.