RIZKAPUTRA, Fergiawan Alfianto; PRATAMA, Alun; MULYATI, Tatik; SITEGAR, Muhammad Arief. Hospital Marketing Strategy Development Using SWOT, IFE, and EFE Analysis . Research Horizon, [S. l.], v. 6, n. 1, p. 253–266, 2026. DOI: 10.54518/rh.6.1.2026.1035. Disponível em: https://www.journal.lifescifi.com/index.php/RH/article/view/1035. Acesso em: 25 apr. 2026.