Rahmasari, L. 2024. Exploring Consumer Behavior in Maritime Transportation: Price, Facilities, And Timeliness Factors Impacting Purchasing Decisions on The Semarang – Lampung Ship Route. Research Horizon. 4, 1 (Jan. 2024), 74–84. DOI:https://doi.org/10.54518/rh.4.1.2024.229.