IRWANTO, Nabila Fadiya Amany; DIRGANTARA, I Made Bayu. Digital Consumer Behavior and Data-Driven Marketing Strategies. Integra Business Review, [S. l.], v. 3, n. 1, p. 1–12, 2025. DOI: 10.54518/ibr.3.1.2025.1300. Disponível em: http://www.journal.lifescifi.com/index.php/ibr/article/view/1300. Acesso em: 26 jul. 2026.