Savira HMZ, Maghribi M, Batu KL. Why Ethical Branding Does Not Always Lead to Loyalty in Sustainable Skincare Brands . FID [Internet]. 2026 Jun. 9 [cited 2026 Jul. 27];4(1):92-111. Available from: http://www.journal.lifescifi.com/index.php/fid/article/view/1408